Glory to the brave!
We are proud to be one of the initiators behind a new tribute that praises the best design clients.
Design Client Of The Year is a tribute to all the amazing clients who have dared and achieved the most through design. It is an initiative of the Design Council of the Swedish Association of Communication Agencies (KOMM) and is now open for entries!
Nominate your favourite client here.
Vote for Pontus in Svenska Designpriset
Support our work and give us a vote here. The voting is open until September 17.
The winners will be announced October 19. Fingers crossed.
Launching the new Hemköp identity
We are delighted to welcome Hemköp as a new client. Hemköp is one of Sweden’s leading food chains and together we have just launched the first pilot store in the Åhléns building in central Stockholm. The new design concept is all about inspiring meetings between ingredients, dishes, flavours and scents.
Full case study will be posted later this year.
Muggie on the AD Black Sea Jury
We are proud to announce that our creative director Muggie Ramadani has been invited to sit on the design & branding jury of the 2017 AD Black Sea Award.
The festival will take place from the 21st to the 23rd of September in Batumi, Georgia.
Finalist in Cresta Awards
We are happy to announce that our work for TV4 Play has been selected as a finalist in the design category of the prestigious Cresta Awards. This year 53 countries participated and the work was judged by 80 creatives from all over the world. See our work for TV4 Play here.
Winners will be announced on October 13th – fingers crossed!
Gold at Visuelt 2017
We are really happy to announce that our brand typography design for REMA 1000 designed together with Letters from Sweden won gold in the ‘Type Design’ category at this year’s Visuelt Award. Big thanks to the jury, our team and to our great clients!
Congratulations to our friends at Kahlo for a hugely successful launch yesterday! We’re happy to be part of the journey from a branding perspective. We created a playful logotype for them with lots of personality, just like the women behind Kahlo.
Kahlo is an agency and production-company within the live-entertainment industry, working with some of Sweden’s most established and beloved artists, actors and comedians.
Winner at Creative Circle Awards 2017
Bold and great news! Our custom typography for Danish insurance company, Codan, was awarded with a silver circle at this year’s Creative Circle Award. Big warm thanks to the jury, our talented teams and to a wonderful client.
Jesper Nord at Cannes Lions
We are happy to announce that our young designer, Jesper Nord, has been selected as the participant for Denmark at this year’s Young Lions competition at Cannes Lions in the design category.
We wish him the best of luck!
Winner in A’Design Award and Competition
We’re happy to announce that our packaging and identity project for grooming brand ‘1937’ has won Gold in the world’s largest design award ‘A’Design Award and Competition’.
See the work here.
Do you love to make things move?
Our Stockholm office is looking for a motion designer with a passion to bring bold ideas and design to life. 3D skills is a plus. Does that sound like you, or someone you know? Get in touch with us at firstname.lastname@example.org
Nominated at Visuelt 2017
We are happy to announce that our brand typography design for REMA 1000 designed together with Letters of Sweden, has been nominated in the ‘Type Design’ category at this year’s Visuelt Award.
Winners will be announced June 8th in Oslo
Welcome new client SCA
We are thrilled to announce and welcome SCA as a new client! SCA is a leading forest products company and Europes largest private forest owner. Together with the client we will redefine their identity and brand. More information on this project will be posted after launch.
2 wins in Guldägget 2017
We are happy to announce that we won two awards in Guldägget 2017, Sweden’s oldest, largest and most prestigious competition for the communications industry. We won a silver with our work for Pontus in the air and a diploma (equivalent of a bronze) with our work for EQT Ventures. Big warm thanks to the jury, our talented teams and to our wonderful clients!
Winner at the Dieline Awards 2017
We are very happy to announce that our packaging and identity project for ‘1937’ has won First Place in the ‘Personal Care’ category of The Dieline Awards 2017.
See the case here.
Welcome new client SATS ELIXIA
We are happy and proud to welcome Sats Elixia as a new client. Sats Elixia is part of Health & Fitness Nordic (HFN) the Nordic region’s leading provider in the health and fitness sector. By end 2015, HFN had 517,000 members in more than 200 training clubs in highly populated cities in Norway, Sweden and Finland. More information on this project will be posted after launch.
Shortlisted at Creative Circle Award 2017
We are happy to announce that our typography design for Danish insurance company, Codan, has been shortlisted in the ‘Type Design’ category at this year’s Creative Circle Award.
Winners will be announced at the award show on the 19th of may in Copenhagen.
See the work here.
Bold Copenhagen at Young Creative Circle Award 2017
We’re proud to have three of our talented Bold designers Jesper Nord, Emil Boye and Aske Gramstrup Andersen, shortlisted at this years Young Creative Circle Award in the category of Design. Fingers crossed for all of them.
Winner in the European Product Design Award
We’re proud to announce that our packaging and identity project for grooming brand ‘1937’ won Gold in the category of Packaging Design / Beauty and Health at the European Product Design Award.
A Bold class
What is the foundation for a strong corporate identity? How big role does the typeface play for brand recognition? What makes an corporate identity work and what doesn’t? We gave the task to design students from Berghs School of Communication to analyse different brands and their CVIs and try to answer these questions during a two days workshop.
Welcome new client Plantagen
We are thrilled to welcome Plantagen as a new client. With over 120 stores in across Norway, Sweden and Finland, Plantagen is the leading brand for plants in the Nordics, offering a unique range of plants and solutions for plants. More information on this fragrant project will be posted after launch.
Welcome Jacob, Mike and Rikhard!
We are very excited to welcome three new colleagues to our Copenhagen office, Senior Account Manager Jacob Winther, Senior Designer Mike Collinge and Design Intern Rikhard Hormia.
A big Bold welcome to all of you!
During the past few months we have been invited twice by Swedens leading graphic design magazine CAP&Design to share our experiences in different fields. Oskar talked about creating an idea-driven and passionate culture and Marcus talked about our new visual identity for Nordea and the development of it’s custom font Nordea Sans.
Welcome new client GOODIEBOX
Welcome, Goodiebox. Another great Danish concept focusing on Unboxing Happiness and providing the danes with samples of beauty products of all kinds. Bold Copenhagen is engaging in a redesign of the existing brand, tightening up the design, packaging and overall style.
Agency of the Year
Last night our Stockholm office was awarded 3rd best branding and design agency in Sweden at the Agency of the Year Awards. The competition is Sweden’s largest qualitative study that crowns its winners by customer satisfaction and is based on results from over 3000 customer interviews. It was a tight race at the top and while this news is positive, it also makes us even hungrier to win next year!
Thanks to all of our bold and beautiful clients and to our fantastic team for creating such mind-blowing work!
Welcome new client Europride
We are very happy and excited to welcome Stockholm Pride and West Pride as new clients. Stockholm Pride and West Pride will arrange Europride 2018 together next year.
More information will be posted later this year.
Welcome new client Evidensia
We are happy and proud to welcome Evidensia as a new client. Evidensia is a veterinary chain that consists of more than 160 animal hospitals and animal clinics in Sweden, Norway, Denmark, Finland, Germany, the Netherlands and Switzerland. The company employs approximately 2200 people and annually receives approximately 1.3 million patient visits.
More information will be posted after launch.
Welcome new client Åhléns
We are very excited to welcome Åhléns as a new client. Åhléns is a chain of Swedish department stores with locations in almost every city in the country, including 18 in Stockholm alone, making them one of the largest group of fashion stores in Sweden.
More information about this project will be posted after launch.
Bold goes brutal
Every week all Bold creatives meet up to either inspire each other, or get inspired by somebody we´ve invited. This week our french intern William Fonteneau talked about the history of an extreme music : the black metal and how we can translate a violent music into design. Far away from readability and minimalism those logos take inspiration in nature and brutality for an emotional result. “If you can read the name of the band in the logo, it’s not brutal enough.”
Welcome new client Micki Toys
We are very happy to welcome Micki Toys as a new client. Founded in 1944, Micki is one of Swedens oldest and best known toy manufacturers with many toy classics under their belt. The company has grown and developed significantly in recent years and focus on making toys that lasts for generations. Lets play!
More information will be posted later this year.
Welcome new client Vinge
We are happy and proud to welcome Vinge as a new client. Vinge is one of Swedens largest law firms and one of Europe’s 100 largest law firms with its approximately 300 lawyers. The firm was founded in 1983 and has offices in Sweden, Brussels and Shanghai.
More information will be posted later this year.
Welcome new client Project Playground
Project Playground is a Swedish non-profit organization founded in 2010 by Swedish Princess Sofia. They strive towards providing the possibility for children to be children and to grow and become confident, competent and well functioning individuals on their own terms. One of our favourite things at Bold is when we can use our creativity to do some good in the world, and could be more important than this?
More information will be posted after launch.
Welcome new client BoConcept
We’re happy to join forces with design-likeminded BoConcept, one of the world’s biggest providers of urban Danish design furniture. While still very much in the works, Bold Copenhagen is hoping to soon begin unveiling the first glimps’ of a new revitalized look across the brand.
Oskar on the Dubai Lynx jury
We are proud to announce that our founder and executive creative director Oskar Lübeck has been invited to sit on the design jury of the 2017 Dubai Lynx Awards.
The Festival will take place at the Madinat Jumeirah between the 5th to 8th of March. The Dubai Lynx Awards celebrate the region’s best creative work and is a part of Ascential Events Limited, organisers of for example Cannes Lions, Spikes Asia and Eurobest.
We are very happy to welcome new designer Daniel Lindholt, to the Bold Copenhagen team.
Hey! I’m Daniel. I started as an intern at Bold this summer and we got along really well – and now im here for good. Even though I get a lot of brotherly love for being the youngest guy on the team, I’m excited to start my career and learn from the best here at Bold.
Welcome new client Phase One
We’re excited to introduce Phase One as our first new client in 2017. Phase One is world leading within speciality imaging. The Danish founded company is known for high quality and image accuracy, their extraordinary service and the fast evolving Capture One software.
Shortlisted in Agency of the year
We are very happy to announce that we are once again one of the shortlisted agencies in the “Agency of the year” awards. The competition is Sweden’s largest qualitative study that crowns its winners by customer satisfaction and the results are based on over 3000 customer assessments.
Most awarded design agency in Sweden!
Yay! Bold is the most awarded branding- and design agency in Sweden, according to industry medium Resumé.
First prize in 100-Wattaren
The new design for SAS was just awarded first prize in the category Strategic Design.
We want to thank the jury and all of SAS travellers. Together we’ll fly to new heights.
Winner in Epica
Yay! Our work for Arkeologerna has won a silver in prestigious Epica Awards. Arkeologerna (The Archeologists) are the leading archeological consultant in Sweden, and our new identity for them reflect what the company does and takes its cues from how archeologists work.
See the work here
Finalist in Design S!
We are happy to announce that our work for Maréna Beauté is one of the finalists Design S, Sweden’s national design award. Design S singles out creative and innovative solutions in every imaginable area of products, services and environments, regardless of the design field. The award has been presented every second years since 2008.
Winners will be announced november 23rd – fingers crossed!
Winner in LIA Awards
We are proud to let you know that our work for Tidningshuset has won a bronze in the prestigious LIA Awards 2016. LIA (formerly known as London International Advertising Awards) is a worldwide Award annually honouring legends, pioneers, and embodiments of excellence in Advertising, Digital, Production, Design, Music & Sound and Technology. It was the first truly international award of its kind to acknowledge all media from all over the world to be judged by a diverse global jury.
We are hiring!
Bold Oslo are looking for a designer with a visual, digital and conceptual edge.
Someone who is curious, independent and willing to work in teams, sharing ideas and developing concepts. Someone who is passionate about the big idea but still goes all in for the finer details and values craftsmanship.
Contact us at: email@example.com and let us know why we should hire you.
Winner in Cresta Awards!
We are happy to announce that our work for Arkeologerna has won a bronze in the prestigious Cresta Awards 2016. Close to 80 jury members reviewed entries from 53 countries. That we are the only Swedish agency nominated in the design category doesn’t hurt either.
Read more here
Welcome new client iZettle
We are very happy and excited to welcome iZettle as a new client. iZettle is a global financial technology company that provides payment products to small and micro businesses. More information will be posted later this year.
2 nominations in 100 Wattaren
We are very happy to announce that we have two nominations in the design category of 100 Wattaren 2016 – our work for Scandinavian Airlines and Maréna Beauté. The “100-wattaren” is the only Swedish award that honors work that have generated quantifiable and measurable results.
Since Bold is all about creating ideas and design that creates effect for our clients, we are of course very happy and excited.
Winners will be announced on 25th of november – fingers crossed!
Welcome Gia and Joar!
We are very happy to welcome two fantastic new people to our Stockholm office, client Director Gia Stridbeck and account manager Joar Lenz.
Gia: “I’m really excited being part of the Bold Scandinavia team and the NOA Family, and getting the opportunity to work with all the interesting clients and projects. My experience range from design agencies, advertising agencies to one of Sweden’s largest TV and media houses. I have a passion for brands, food and wine and to loudly sing a song once in a while.”
Joar: “After years producing music in various studios i decided to try something new. With a fresh degree in account management from Berghs I am now thrilled to start my new career among the many talented people at Bold.”
We are very happy to welcome our new Account Manager Lea Halby to our Copenhagen office.
“Straight out of 4 years at Copenhagen based Designit, educated Brand Designer with a flair for project management and communications – I’m happy to have Bold Copenhagen as my new playground. Being weirdly fascinated by things aligning and with an extra level of planning skillset, I’m looking forward to contribute with, and further evolve, a black belt in structuring creative clusters and building great projects.”
Digital Transformation Summit
We have helped our friends at Great Works with a new identity for the Digital Transformation Summit 2016. DTS is a conference where decision makers from Sweden’s most important companies focus on concrete solutions on how to succeed with digitization. Inspired by companies and countries that have gone through transformation or are in the middle of it. The challenges are many, but the possibilities are even more. Our friends at Great Works have invited speakers that will make you feel well-prepared for the digital transformation.
Date: October 12
Place: Absolut Atelier
Welcome new client OKQ8
We are happy and proud to welcome OKQ8 as a new client. OKQ8 is the largest chain of petrol stations in Sweden and has more than 800 stations all over the country. More information and images will be posted after launch.
Happy 70th birthday SAS!
Happy 70th birthday SAS ! At 09:20 thursday morning our newly designed ‘birthday edition’ plane departed Stockholm for Oslo. The design is part of the rollout of Bold’s new identity for SAS – and we couldn’t be happier to see it fly.
Bold at Cap&Design Live
In september 2016 Swedens leading graphic design magazine CAP&Design will host an event about creativity where Bold will be one of the key speakers. We will share our experiences in creating an ideas-driven and passionate culture and our thoughts on how to promote creativity when working in large groups.
Read more and sign up here
We are happy to welcome our new Senior Project Manager at the Copenhagen team.
“With more than 12 years of experience from advertising and design agencies I am now looking forward to work with not only the talented Bold team but also the rest of the Noa family, being able to provide my customers with holistic and award-winning solutions. Beside graphical design I love kids – Got 3”
Welcome new client REMA 1000
We are happy and proud to welcome multinational supermarket chain REMA 1000 as a new client. REMA 1000 is not only Norways leading retailer but also one of the nation’s strongest brands. More information and images will be posted after launch.
Welcome new client Canal Digital
We are very happy to welcome Scandinavian provider of broadband and tv-solutions Canal Digital as a new client. We are working on several exciting new projects together with the client, and more information and images will be posted after launch.
Welcome new client IVF Sweden
We are very happy to welcome IVF Sweden as a new client. IVF Sweden is the largest Nordic player in IVF (in vitro fertilization). More information and images will be posted after launch.
2 wins in the Golden Egg Awards!
We are happy to announce that we won two awards the 2016 Golden Egg Awards! Our work for Tidningshuset By Pontus won a diploma (equivalent of a bronze egg) in the visual identity category and our work for Maréna Beauté won a diploma in the packaging design category. The Golden Egg Awards is Sweden’s oldest, largest and most prestigious competition for the communications industry.
See all winners here.
3+1 nominations in the Creative Circle Awards!
Bold Copenhagen are happy and proud to have received 3+1 shortlist in the Creative Circle Awards. Thank you to our talented, nice and courageous clients and congratulations to our young superstar designer Jesper Nord with his nomination in YCCA. Together with the rest of the danish NoA family we are the most nominated agency group with a total of 10 nominations.
Winners will be announced the 27th of May.
See the cases here:
Marcus speaker at Pure North
For several years, Scandinavian graphic designers are increasingly causing sensation, setting one global trend after another. Vanessa Schnurre and Michael Haberbosch are organizing a symposium on this topic in cooperation with the Muthesius University.
At Bold we are happy and proud to announce that our own Marcus Gärde is a speaker at this event event. Other speakers are Göran Söderström (Letters from Sweden), Henrik Nygren (Henrik Nygren Design), Claus Due (Designbolaget) and Christian Ören (ohyeahstudio).
A new kid on Bold
We are very happy to welcome new designer Steen Duus, to the Bold Copenhagen team.
Hi I’m Steen. After four and a half years at another Copenhagen based agency, and as I’m reaching the ‘big 3-0’, I wanted to try something new and exciting. So here I am – the first bald guy with a beard at Bold. I’m really looking forward to what’s coming!
We are happy to welcome new freelance designer Katarina Mrsic to the Bold Stockholm team.
“It’s great to be here at Bold all the way from New Zealand! As a graphic designer, my background is in branding and graphic identities. I’m excited to get stuck in and create awesome work with the talented people here.”
Pontus In The Air sneak peak
Bold Stockholm are working on several exciting projects together with famous Swedish chef and resturateur Pontus Frithiof. One of the most exciting ones, we think, is the new restaurant Pontus in the Air that will open this spring at Arlanda Airport terminal 5. The restaurant will be the first at Terminal 5 will have its own production kitchen and passengers will also be able to order takeaway food.
“Pontus In The Air is a very exciting project that is unlike anything else available at Arlanda today. Our goal and hope is to become the best airport restaurant in Europe” says Pontus Frithiof.
A full case study will be posted after launch!
Bold digital lab
We have built a digital test station to verify that the design we develop looks good for all end customers. It’s only a very few percentage of end users having high resolution Apple monitors. Therefore we have a setup of different PC and Apple screens, Laptops, TV-monitor and a range of mobile devices to secure colors on all different devices.
We also need to verify how typefaces are hinted on different platforms, this is not easy and extremely important when the hinting/rendering of typefaces can differ a lot between different platforms like OS X, Windows and Linux.
All users should be able to experience good design!
Bold Copenhagen welcomes four new colleagues!
The Bold Copenhagen office is growing, and we are happy and proud to welcome four new colleagues:
Senior Account Manager Mikala Høegsberg, account manager Taiki Rasmussen and the two designers Jens Henrichsen and Emil Boye.
A big Bold welcome to all of you!
Creative Circle Awards
Great news from Copenhagen! We are very happy and proud to announce that both our Creative Director, Muggie Ramadani and designer Jens Henrichsen have been appointed to the jury in this years Creative Circle Awards. CCA is the most important creative award in Denmark. Read more about Creative Circle here.
Welcome new client Haglöfs
Bold Stockholm is proud and happy to welcome Haglöfs as a new client. Haglöfs was founded in 1914 and is today the largest supplier of outdoor equipment in Scandinavia. In collaboration with our friends at Åkestam Holst we are working on some very exciting projects together with the client. More information and images will be posted after launch. Keep an eye out!
Welcome new client NutriNick
Bold Stockholm is very happy to welcome NutriNick as a new client. Together with the passionate people at NutriNick we are going to develop a new food and nutrition brand that will replace sugar and carbs in popular foods without loosing the taste. More information and images will be posted after launch. Keep an eye out!
GramArt sneak peek
Bold Oslo is currently finishing a new identity for GramArt (Organisation for Norwegian artists and professional musicians). The new identity and website will be presented during the by:Larm festival in Oslo.
”GramArt represents every aspect of what is means to be a professional musician. As a 360° provider of services to musicians, we wanted to give them an identity that communicates their expertise. By creating a typographical system for content, we have established a direct and personal dialogue with their members.” says Roar Sager and Jørgen Krogsveen from Bold Oslo.
Bold Oslo is hiring!
We are growing and are looking for creative talents to join our studio.
Account Director / Strategist with experience in digital strategies, technology and branding.
Account Director / Strategist with experience in business development and branding.
Senior Designer with minimum 5-7+ years experience from a branding and design agency.
Senior Designer with minimum 5-7+ years experience with design on digital platforms.
Designer with minimum 2+ years experience from a design agency and a passion for digital experiences and branding. Prototyping skills is a must.
Contact us at firstname.lastname@example.org
Recept.nu is now Köket.se
Recept.nu has now moved into www.koket.se with a brand new visual identity. Köket.se is a completely new eco-system from TV4-Gruppen and Adlibris, providing a holistic food experience. Köket.se offers a vast amount of recipes, inspiration and tutorials.
Have a taste at www.koket.se
Welcome new client Arla
Our Stockholm office is happy and proud to welcome Arla as a new client. Together with the client we are going to develop a completely new brand within performance nutrition. More information and images will be posted after launch. Keep an eye out!
We are very happy to welcome new digital designer Jonas Holm to the Bold Stockholm team.
“I have always been excited about the web and what possibilities it brings us. After many years as a system architect and web developer, I re-educated in graphic design. My goal today is to combine classic principals of good design with the latest technical innovation to make the most out of graphic design year 2016. I’m so happy to work with all talented people and inspiring customers at Bold and together push graphic design further.”
Agency of the Year
Yesterday was the award ceremony for the “Agency of the year” and we are happy and proud to let you know that our Stockholm office was ranked 3rd best branding- and design agency in Sweden this time around. It was a really tight race between the finalists and our friends at Söderhavet took home the 1st prize. Congratulations you guys! The “Agency of the year” awards is Sweden’s largest qualitative study that crowns its winners by customer satisfaction. The results are based on over 2,700 customer assessments and there was 179 agencies in the study this year.
A big thanks to our fantastic team for creating such amazing work, and of course to all our wonderful clients!
Iittala x Issey Miyake
This week the Iittala x Issey Miyake Collection was launched at Stockholm Design Week, and we are proud to announce that our Stockholm office have been working with the two brands to create the collaboration identity. The collection includes 30 textile, ceramic and glass pieces for the home.
“The continuous research and development for clothes making of Issey Miyake is now crystallised in the collaboration project with Iittala,” said Midori Kitamura, president of Miyake Design Studio. “The textile items are created using not only the latest technology to fold and pleat the material but also the delicate handwork.”
Welcome new client Atrium Ljungberg
Our Stockholm office is happy and proud to welcome Atrium Ljungberg as a new client. Atrium Ljungberg is one of Sweden’s largest listed property companies who focus on owning, developing and managing properties, principally in the retail and office sector.
We are working on some very exciting projects together involving visual identity and signage system for Gränbystaden, Uppsala. More information and images will be posted after launch. Keep an eye out!
Golden Hammer Festival
Bold Copenhagens Creative Director have been appointed to join the multinational jury of the Golden Hammer International Advertising Festival. Agencies from more than 25 countries participated last year. The festival is going down from the 3rd of June 2016.
Read more about the competition here
Oskar jury member at the Golden Egg Awards
The Golden Egg Awards is Sweden’s oldest, largest and most prestigious competition for the communications industry. We are happy to announce that our founder and Creative Director Oskar Lübeck has been chosen for this years packaging and corporate identity jury.
The award was first arranged in 1961 and is organized by The Swedish Association of Communication Agencies (KOMM).
It is busy times at the Bold Stockholm office and we are happy to welcome new freelancer Magnus Lundgren to the team.
“With more than 15 years as designer and art director both at design agencies, own company and on the client side, now here I am – at Bold. I can really feel how creative new synapses are formed and I am so excited.”
We are very happy to welcome new account manager Kim Rogowski Tornstierna to the Bold Stockholm team.
“From being high, low and pretty much everywhere, I have finally found what it is that I’m meant to be doing. With an account manager degree from Bergh’s School of Communication and a start in advertisement, I’m now happy and proud to be a part of the Bold family! Oh, and I like blue cheese.”
Muggie and Christian on “The M List”
Creative Director Muggie Ramadani and CEO Christian Reinhard from Bold Copenhagen have been appointed to the prestigious danish “M List”. The M list consist of the 200 most talented and most visionary profiles within the danish marketing, communication and media industry.
Read more here: http://markedsforing.dk/mlist
Our new interns
A big, Bold welcome to our new Stockholm interns, Jacob, William & Julie!
“My name is Jacob and study the Digital media creative program at Hyper Island with focus on Strategy. My two current passions in life are VR and sous vide. I also love retro video games.”
“I’m currently studying my last year of graphic design & packaging design at Broby Grafiska. I’m interested in everything in the field of design but my main focus of the moment is on visual identities.”
“Hi! My name is Julie and I’m here at Bold for a couple of months. I study Graphic Design in Denmark I am going to graduate this summer. I’m very excited to be here!”
Folksam sneak peek
Bold Stockholm is currently developing a new visual identity for Folksam, one of Sweden’s largest insurance companies. The challenge was to create a coherent visual identity that reflects both a credible insurance company and that at the same time responds to the warm emotional values that the brand stands for. An important component of the new identity are the more than one hundred playful and unique icons that are both carriers of information about different products as well as a visual link through the entire identity.
During this year we will reveal the full Folksam identitity – keep an eye out!
Oskar judge in Creativepool
Our founder and Executive Creative Director Oskar has been chosen to be a judge in the Creativepool 2016 typography category. The Creativepool is a selection of the finest creative work in the world showcased both online and in 15 000 bound books that are distributed in the creative community worldwide. Winners will be announced at the launch party in March 2016 in London.
50 Watt for SAS!
We are happy and proud to announce that the new SAS communication concept have won 50 watt in the prestigious “100-wattaren” – an award that honors advertising campaigns or units that have generated quantifiable results. The advertising concept was created by our friends at Åkestam Holst and we, as part of SAS´s new visual identity, have created the design guidelines for all new communication. Excerpt from the jury’s statement:
“A concept that has unified the company internally and generated a long awaited profitability by daring to ignore the industry’s prevailing price pressure. Instead, they have focused on getting the most important customers to come back more often. This is solid and strategic communication.”
We are very happy to welcome CEO Christian Reinhard to the Bold Copenhagen team.
“I started my career as a branding consultant developing a number of brand platforms and new identities for Danish, Scandinavian and global clients. After that I have for the last 12 years been working in different leading local agencies and have experienced more or less everything developing a very broad set of expertise. I look forward to help grow the Bold Copenhagen office and create ambitious, differentiating and ground breaking solutions for our clients”
Welcome Mary Petrini!
We are very happy to welcome strategic account director Mary Petrini to the Bold Stockholm team.
“After my 15 years from the client side as Marketing Manager & Marketing Director I am now delighted to deep dive in brand & design. I’ve worked with both products & services, with a national, global & European scale. I’ve had the fortunate to work with brands as Peak Performance, Hästens, Tele2, Comviq and British Airways. I now look forward to work with different brands & products and hopefully be able to share my insights.”
Welcome Matthew & Aske!
Bold is growing and we welcome two new designers to our Copenhagen team, Matthew Glover & Aske Gramstrup.
Matthew: “I’m a graphic designer from the UK that took the plunge this summer and packed up all my things, got on a plane and came to Copenhagen. 3 months in and everything is starting to feel like home!”
Aske: “Hello! You’re looking at the new ginger, and tallest person at the Copenhagen Bold office, hence the nickname “Ginger Jordan”, even though i really suck at basketball. I’m newly arrived from Jutland, where i’m still finishing up school & I really look forward to be a full on member of the Bold team.”
Bold wins gold at Visuelt
Bolds very own Derek Ercolano won 2 gold in the packaging categories at the Visuelt 2015, Scandinavias biggest Visual Communication awards. Both golds were awarded for his work with Daniel Kvammens new record cover. Creative director Roar Sager also won a gold, a nomination and won the best of show award for work done at his previous company. A great start for Bold Oslo!
This week we are launching the e-commerce Kökets favoriter owned by Tv4-gruppen and AdLibris. Bold has been working with the brand strategy, platform and visual identity.
Kökets favoriter is a place where you can find inspiration and the products that are needed to succeed in the kitchen. More to come on this project – keep an eye out!
Finalist in LIA Awards
Our packaging design for Pressbyrån was chosen as a finalist in the prestigious London International Awards 2015. The LIA Awards is judged by a diverse global jury where approximately 100 creatives worldwide are invited to judge on-site in Las Vegas. The Juries are comprised of the most talented, recognised and awarded individuals from within their respective fields.
Oskar in Adobe Award jury
The Adobe Nordic Creative Talent Award was founded by Adobe Nordic and the Swedish magazine CAP&Design to find and draw attention to the most creative talents under the age of 28 from Denmark, Sweden, Norway and Finland. The jury consists of four members, one from each country. Nominations are open until October 8 and winners will be announced at the Adobe Creative Meet Up on November 12.
Nominate someone or read more here
Welcome Derek & Christina!
Bold Oslo is growing and we welcome two new designers to our team, Derek Ercolano & Christina Magnussen.
Christina comes from a background working in design studios, had her own small company and has been part of an illustration agency. Derek has spent the last years focusing on graphic design and illustration within the communication industry and is always surprised by how many new things one can learn from shifting between the two disciplines.
“We are really excited joining Bold, an agency which we have a lot of respect for and to be part of the beginning of it´s story here in Oslo!”
Bronze in Pentawards!
Our work with Lilla Hjärtat has been awarded a bronze in the 2015 Pentawards, one of the major worldwide competitions exclusively devoted to packaging design in all its forms. The project has also won a silver in The Dieline Awards, a bronze in The Clio Awards and a gold in the category “Best Design” by Resumé, Scandinavias largest business newspaper focusing advertising, media and marketing.
Take a look at the project here
Welcome Anna Turdell!
We are very happy to welcome new junior designer Anna Turdell to the Bold Stockholm team.
“Looking back, I have always been passionate about design. I love the process of finding stories to tell, and then see them live on the streets. When the idea evolves into an actual product that pushes the limits for what design looks like today. Here I am now, working with a team of incredibly talented, passionate and skilled people. I’m happy and proud to be a part of the Bold family!”
Bronze in Clio Awards!
Bold has been awarded a bronze at the Clio Awards 2015, a global awards competition that showcases the world’s best creative projects. That we are the only Scandinavian design agency to receive a statue in the packaging category doesn´t hurt either. We received the award for our work with Lilla Hjärtat, where we invited children to show us their world.
Take a look at the project here.
We are Bold Scandinavia
Celebrations and salutations – our Bold Oslo office is up and running! We now have offices in all Scandinavian capitals which has been a dream of ours. We can now help our domestic and international clients create beautiful and innovative design with a truly Scandinavian mindset. Also, as you can see our new site is finally live. We hope you like it!
Welcome Roar and Jørgen
A big, Bold welcome to the founders of Bold Oslo, Roar Sager & Jørgen Krogsveen.
“We are really proud and happy to be a part of Bold and the NOA-family. Bold has an uncompromising approach to design and a company culture we have admired. And now it is our opportunity to continue this story into its next chapter here in Norway.
The next year will be incredibly exciting and we look forward to build our team, connect with inspiring new clients and produce beautiful and conceptual design.”
Welcome Adrian Nilsson
We are very happy to welcome new strategic account director Adrian Nilsson to the Bold team.
“I’m very happy to join Bold and the NOA-family as Strategic Account Director! I’ve been within the communication industry for almost 15-years and I look forward to help our clients build strong brands that makes a difference together with the very talented team at Bold. Having the opportunity to work with clients from all types of businesses and organisations is truly inspiring. Every day you get to learn something new.”
The new SAS campaign!
We are currently working on a new visual identity for SAS and a part of the project is a collaboration with our friends at Åkestam Holst creating a new look on all communication. The latest campaign, displaying a big and bold (!) SAS logo, is one of our favourites so far.
More work coming soon – keep an eye out!
Welcome new client!
Pontus Frithiof is one of Sweden’s most famous chefs and restaurateurs. He currently runs a number of restaurant operations in Stockholm. We have embarked on an exciting collaboration with the Pontus Group and will tell you more about this after the launch. Keep an eye out!
Welcome Jesper Klarin!
A big welcome to our new Design Director Jesper!
“Design to me is communication – to tell a story. Stories make us more alive, more human, more courageous, more loving. With nearly 20 years of experience within communication I have come to the conclusion that design yet is the most interesting and challenging aspect of all communication.
I have been working with both advertising, film and of course graphic design at several agencies – Family Business, Great Works, Abel & Baker and Brand Union (former Brindfors Design) to mention a few. I am now really excited to be working as a Design Director at Bold. I think this new role will fit me like a glove. It is time to start telling a new story.”
Welcome Rosanna Tuvhag!
Bold is growing and we are very happy to welcome a new senior designer Rosanna Tuvhag to the team.
“I’m a multi-discipline designer with roots in crafted graphic design, specialising in visual identity and branding. I work on all stages of brand development – strategy, concept and implementation. The projects I’ve worked on have ranged in scale and expression; from building visual identity systems to developing concepts for spatial and digital platforms. I’ve spent most of the past ten years in London and I’m thrilled to return to Sweden to such an exciting, friendly and fast-growing company as Bold.”
Lilla Hjärtat winner in the Dieline Awards 2015!
Yay – our work for Apotek Hjärtat has won a silver in the 2015 Dieline Awards! The Dieline Awards are a worldwide design competition recognizing the world’s best consumer product packaging design. Each year, judges choose winners from over 1000 products across 13 categories.
Oskar member of the 2015 D&AD packaging jury
D&AD Judges spotlight
As a member of the D&AD 2015 packaging design jury, our founder and creative director Oskar is interviewed about Bold, the work we do, what he is most proud of and some of the best advice he has received during his career in a judges’ spotlight.
Bold winner in the Creativepool Annual 2015!
Our work for The Shirt Factory has been selected as a winner in the branding category of the Creativepool Annual 2015, a selection of the finest creative work in the world. The jury’s opinion read as follows:
“Perfection, finish and quality has been the hallmarks of The Shirt Factory for over 25 years. So when they wanted to invigorate their brand, it was inevitable they chose Bold, the top Swedish design agency. The project was allencompassing, including a new logo, signage and packaging. A crest made of tailoring equipment paired with a strong yellow colour, injects a youthful tone to the new identity.”
Welcome new client TV4/Bonnier!
We are very proud and happy to welcome TV4/Bonnier as a new client. We are currently working on some very exciting projects together. More information and visuals on these projects will be posted after launch.
Bold wins bronze in Agency of the year
We are happy and proud to announce that Bold won bronze in the Agency of the year-awards 2014 in the category Brand & Design. The competition crowns its winners by customer satisfaction – so a big thank you to all of great our clients and of course to our fantastic team!
New interior concept for Pressbyrån
We have together with our friends at StudioNOC created a brand new interior concept for Pressbyrån, a nationwide convenience store chain with around 305 stores. We are currently working on other exciting projects together with Pressbyrån – so keep an eye out for more work!
Historical gold in Eurobest
Hurray! Our work for the Swedish History Museum has won a gold award in the prestigious Eurobest Awards!
The new identity has since its launch won several awards in prestigious Swedish and international creative competitions, such as The Red Dot Awards, Cresta Awards, LIA Awards, Kolla! and now a gold in Eurobest.