Åbro Extra Stark

An extra strong beer design.

Our brief was to develop a new design concept for Åbro Extra Strong. Earlier the beer was included as part of the Åbro Original family but was now to become its own product brand. Åbro Brewery is the oldest family brewery in Sweden, whose beers are brewed solely with hops, malt, yeast and the pure water from their own source. Åbro Extra Strong has a malty flavor with a hint of sweetness, apricot, white bread and orange.

Åbro Extra Strong is sold almost exclusively at Systembolaget, a government owned chain of liquor stores in Sweden that is the only retail store allowed to sell alcoholic beverages containing more than 3.5% alcohol.

 

Conceptually we worked with ’strong’ as the inspiration and developed several design ideas on this concept involving strong typography, strong graphics and colours, strong animals etc, but since the connection to the other Åbro brands was very important we landed in a more classical beer design resulting in a strong 7.3 type treatment in gold foil and a dark green graphic pattern inspired by the malt fields.

 

Abro_stark_mood

We worked with ’strong’ as the inspiration and developed several design ideas on this concept involving strong typography, strong graphics and colours, strong animals etc.

 

 

Abro_xtra_label

 

The label is inspired by traditional beer design but with an oversized 7.3 typography in gold foil that makes the beers strength stand out.

 

 

Bold_Abro_xtra_pattern

 

A graphic pattern inspired by the malt fields is used as a background on all cans.