FOOD by Coor
Restaurant branding for the Nordic region’s leading player within service management
Coor Service Management is the Nordic region’s leading player within service management, and specialises in managing and developing service functions for offices, properties, production facilities and the public sector.
The brief was to create a visual identity for a chain of lunch restaurants available to large enterprises around the country. The aim was to create an identity that feels like a fine restaurant despite low production costs. The project included a new visual identity and an interior design concept.
We combined a classic diner look with Scandinavian minimalistic design. Simple gray-white patterns inspired by restaurant kitchens: chequered chef pants, striped towels, black and white chequered tile floor, combined with rich saturated photography and strong accent colours.
Photography by Pelle Bergström.