FOOD by Coor

Restaurant branding for the Nordic region’s leading player within service management

Coor Service Management is the Nordic region’s leading player within service management, and specialises in managing and developing service functions for offices, properties, production facilities and the public sector.

The brief was to create a visual identity for a chain of lunch restaurants available to large enterprises around the country. The aim was to create an identity that feels like a fine restaurant despite low production costs. The project included a new visual identity and an interior design concept.

We combined a classic diner look with Scandinavian minimalistic design. Simple gray-white patterns inspired by restaurant kitchens: chequered chef pants, striped towels, black and white chequered tile floor, combined with rich saturated photography and strong accent colours.

Project partners:
Pelle Bergström

coor_stickers

 

coor_pattern3

 

 

coor_pattern2

 

coor_pattern4

coor_pattern1

 

coor_prints1

 

coor_prints2

coor_prints3

 

 

coor_prints4

coor_food1

Photography by Pelle Bergström.

 

coor_exterior

coor_packages

 

coor_interior1

coor_chef

coor_tray