A new take on sustainability
Global Focus is a visions-driven strategy consultancy dedicated to reveal opportunities and transformative solutions for a sustainable future. They work with businesses, non-profits and public organisations within three areas of expertise: Insights, Innovation and Inspiration.
Bold was asked to create a new visual identity for Global Focus that would enable them to stand out among other sustainability consul- tants, far away from the commonly used visuals of “hands grasping a globe” or “globe with leaf” etcetera. We were asked to create an identity that would create interest in the viewer but not hint too much at what they do.
Global Focus define their projects through the four parameters academia, business, democracy and non profit. We used a geometrical symbol, the truncated tetrahedron (also called Archimedes truncated tetrahedron, one of Archimedes geometric solids) as a base for the new identity as it has four sides and a mathematical basis for variability. Every new project gets a unique symbol depending on how much of the four parameters it contains.
The animation shows the fluidity of their process and work method.