Step into the world of H&M Home
Hennes & Mauritz is a Swedish multinational retail clothing company known for its ‘fast fashion’ clothing offerings for people of all ages. In 2009 H&M began selling home furnishing under the name H&M Home.
To showcase the 2012 collection, our talented sister agency Studio Noc built an over-sized dollhouse where each room represented and featured different parts of the collection. Our job was to create a concept and design for the invite and other printed material.
The fold-up invite creates a room where the walls have patterns from the new collection. The giveaways were mostly copper-coloured, so we used copper foil for all text and a sandy, beige paper. All units have a minimalistic exterior and full colour pattern interiors.
The invite is a foldup that creates a room. On the walls are patterns from the new collection.
Some pictures from the event where our talented sister agency Studio Noc built a oversized doll house to showcase the entire collection. The dollhouse was built not in miniature but as a full scale house.
The dollhouse was constructed with an open front which from a distance, enabled a coherent picture of the entire collection. The guests were free to wander around inside the dollhouse and explore the 6 different collections represented as separate rooms.
One that got away…
This is a project that never got the chance to be produced, but we liked it so much that we decided to share it with you anyway. It’s one of the concepts we presented for H&M Home for the launch of their autumn 2012 collection.
Our vision was to create an invitation equally creative and inviting as the launch event. Something the invited journalists and decorators couldn’t help but play with. And also a concept that would make the invited target group discover H&M Home’s new colours and patterns using their own creativity.
Our solution was a pop-up house in the same shape as the classic dollhouse used in the launch event. The house is completely white when delivered, but included are also 8 sheets of stickers with the designs and colours from H&M Home’s fall collection 2012. These allow the recipient of the invitation to decorate their house in his/her own style.
To share the fun we planned on encouraging each invitee to share their creations on Instagram where they could compete who’s dollhouse was most creative. The physical houses would also be exhibited at the launch event.