Scandinavias first premium cosmetics brand created exclusively for dark skin types
Marena Beauté is a new Swedish cosmetics brand that offers high quality products to people with dark skin types. There are very few competitors on the market in the desired color palette in the premium segment. The brand was founded in 2013 by make up artist Diarry Maréna, originally from Senegal.
We were asked to create a visual identity for Maréna Beauté and a packaging design concept for the product range consisting of foundation, powder and blush.
We aimed to create a sophisticated and stylish packaging concept with possibilities for dynamic development. The main elements of the identity is a wordmark and a monogram inspired by the soft pliable brushstrokes from when applying make-up. The elements in the monogram can be used in different ways, serves as a recurring graphic element throughout the identity. The tranquil and earthy color palette makes room for product development in new colors. The copper foil provides a sophisticated and subtle connection to the exotic origin of the brand.
The monogram is inspired by the soft pliable brushstrokes from when applying make-up.