This is a preview of our visual identity, brand hierarchy and branded environments for SATS, the biggest chain of fitness clubs in the Nordic countries with over 600.000 members. The identity concept is based on visualising the movement and energy of training through the dynamic typography, the brand images and UX.

The full case study will be published at the launch of our new site, with more details of results, club design and digital implementations.


SATS Toolbox

Bold has worked together with SATS on the design of their new clubs and environments. The case will be updated with more examples as new clubs are being launched continuously.