Launching the new Schibsted brand identity

Monday
19.09.30

We are proud to reveal the new brand identity for Schibsted, one of Scandinavia’s largest media groups, operating within press, publishing, multimedia, online- and mobile services.

Our design concept, ‘The Unifying Force’, builds upon the insight that Schibsted is built up of its multitude of companies and brands. Individually, the product brands are heroes, but getting them to work together creates even more value. The unifying force symbolizes how Schibsted becomes stronger together. This is for example manifested in the new logotype where the two arcs in the letter S meet and a pattern is created. The visual profile also supports a new brand strategy that defines Schibsted’s role, both towards their product brands but also the market: Schibsted must move towards becoming a more visible and unifying parent brand. The new brand identity will give Schibsted an unified look across all platforms; digital, print and physical environments. Full case study coming soon.

Read more about Schibsted here

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