New brand identity for If

Monday
20.02.24

At If, there is one thing that stands above anything else. One thing that drives them – truly being there for their customers. With over 20 years of service and 3.7 million customers, If is the largest insurance company in the Nordic region, working daily toward their goal of having the industry’s most satisfied customers.

As part of the repositioning of the company, together we have developed a new visual identity. The purpose of this new visual identity is to reflect the company’s position to peel away the unnecessary and reduce complexity. Making complex matters easy to understand and drawing attention to what matters the most in a simply personal way.

We have refined the visual expression with fewer components to create a uniform expression through all channels. A simple and warm experience.

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