Welcome new client MIPS!
MIPS (Multi-directional Impact Protection System) is a brain protection system found inside helmets, generally between the comfort padding and the protective foam. The MIPS system allows the head to move inside the helmet which can reduce the harmful rotational motion otherwise transferred to the brain. With a holistic approach we are together with the client developing a new concept and a new identity that brings communication and design into one unified and coherent brand experience. We look forward to sharing more of our continued work as the project progresses.