Arla ‘Good Growth’
As Arla launched its new corporate brand strategy and corporate visual identity, we were briefed to create an emotive, compelling and unified narrative around the new brand platform, the revised visual identity – pulling together an experience of the global Arla business.
To do so, our concept was driven by a key insight: Arla flows into lives around the world, around the clock. It’s in that grilled cheese sandwich, ice-cream on a hot day, and morning cup of coffee. Arla is in the hands and lives of owners, colleagues, suppliers, customers and consumers. We captured inspiring stories and emotive moments in a big, bold Arla book. Our book, Good Growth, pays special attention to subtle yet very tangible materials, and its impressive large scale format draws readers into our stories.