Evidence Strategy is a brand consultancy with a focus on driving sales – and on effectuating change by making branding relevant to the entire business, not simply to the marketing department. Evidence use a unique method of analysis to identify the true sales drivers on different markets that reveals the specific, actionable sales drivers of volume and price, as opposed to what customers might claim to be their reasons for buying.
Instead of the complicated paper tigers that are far too common in the world of branding, Evidence gives you a concrete, simple plan that is relevant to the entire company and fully integrated with the overall business strategy.
Our concept for the visual identity is focused around the iconic play button. The play button symbolize the simplicity and effectiveness of their way of working, and it is found not only in the logotype but we also built a 3-dimensional version of it that was photographed and filmed in different lights. These images and films are used throughout the identity as an interconnecting visual element. We also developed their typography, color palette and created a large number of pictograms. The overall feel is that of a sophisticated and smart strategy consultancy with a youthful and cocky mindset.
We built a 3-dimensional version of the play button in plexi glass that was photographed and filmed in different lights.