Genus
Simple solutions
Project summary
Brand identity for a sustainable and adaptable low-code application development platform in which human and software play equally vital parts.



The simplest recognizable shape of a G creates an iconic symbol and symbolizes the key component in developing applications.




The layout system highlights the G-shape through the placement of the symbol.



Folksam
A Collective Force
Financial Services
Brand Activation, Brand Design, Typeface Development, +4