Lines of production
A visual identity inspired by production lines, where something as hard and functional as steel, conveyor belts and machines becomes a unique emotional story about taking ideas into reality. With stylized illustrations, an industrial typeface and colours from the business core, Sandvik Process Systems became IPCO, a brand that blend an emotional narrative with a functional offering.
When we came in contact with Sandvik they were in the middle of divesting their process business areas, Sandvik Process Systems (SPS) and turning it into a stand-alone brand with its own expression, name and identity. They asked us to create a compelling and emotional story around this brand which focused on steel belts processing sulphur, chemicals and food; an area not known for having high commitment or engagement.
Our first task was to come up with a new name. The new name IPCO (Industrial Process Company) feels snappy, is to the point and puts focus on the offering without becoming to descriptive or stale. The design concept followed the same idea, highlighting IPCOs unique offering, but in a modern and dynamic manner. Inspired by IPCOs business activities, the concept encapsulates the idea of transformation and movement and was therefore named “Lines of Production”. A concept that shows the flow and process of materials through different machines and contraptions where customer ideas are turned into reality. A story about a journey that begins with raw materials and ends in a tactile, tangible solution. A story people can relate and connect with. Where precision, craftsmanship and innovation make the journey a possibility.
A story about a journey that begins with raw materials and ends in a tactile, tangible solution. Where precision, craftsmanship and innovation make the journey a possibility.