Mentimeter
Capturing the Menti energy

Project information

A new visual identity for one of Sweden’s fastest growing startups.

Mentimeter was founded with a clear mission: to transform meetings from one-dimensional and boring to more inclusive and fun. Mentimeter offers a presentation platform that enables real-time interaction with your audience and invites every voice to be heard. Together, we have a created a playful brand identity that reflects their ambition to create meetings where listening and learning together becomes the new norm.

The new identity takes visual cues from commonly used infographics, infusing them with the energy and engagement of a Menti experience. The identity is close to the product itself and therefore highly recognizable, but at the same time active and surprising to show the dynamics between the different voices in the room. The Menti line represents the foundation of the user interaction and is a recognizable and unifying element that ties the brand identity together. Through participation, the line is activated and information rises from the line.

The symbol is a playful take on well-known bar-graphs and pie-charts visualizing an abstract M; and the wordmark represents the reliability and user-friendliness of the platform. In addition to the original primary blue colour, new more vibrant colours increase the energy and flexibility of communication. In close collaboration with Letters from Sweden, we also created a custom typeface – Menti Sans. With its quirky details, it is a subtle reference to the world of bar charts, without compromising on accessibility.

‘Menti is so much more than just visualizing data. It’s the fun and excitement in the room, and the spirit of listening to be heard. By listening, and allowing others to be heard, we create a feeling of inclusive environment that is unique for every individual Menti.’ With the new design, we aim to capture that positive energy and make Mentimeter a household name like PPT’.

Impact

+81% Growth (From 70 to 127 million users in one year) +260% New presenters (in one year) +5,6% Likability +4,0% Purchase intent +8,5% Uniqueness

Services

Concept Development Brand Asset Development Design System Tone of voice & Messaging Motion Identity Component Library Website & Mobile Design Campaign Design Brand Film Brand Guidelines

Project summary

Brand identity for one of Sweden’s fastest growing startups – a presentation platform that enables real time interaction with audiences, inviting every voice to be heard.

Impact achieved

+81%

Growth (From 70 to 127 million users in 1 year)

+260%

New presenters (in one year)

+8,5%

Uniqueness

+5,6%

Likability

+4,0%

Purchase intent

”Our new brand identity with a strong connection to the product has enabled growth and a strong position in a category dominated by giants like Google, Microsoft and Apple"

Carl Ronander
Head of Brand & PR