Banking beyond borders
Majority is the first digital banking service for immigrants, offering banking, money transfer and calling services to people whose lives are broader than geographic borders. Together with the Majority team we’ve developed a brand identity that is centred around Majority’s core principle of equality and the belief in a world where people are valued for their positive contribution to society, not their country of origin.
We’ve translated the word Majority into a graphic device, called the Canvas. The canvas is a geometric grid, inspired by flag designs. It can be brought to life through use of colours, photography, animation and typography. It’s an endlessly diverse, unifying design system that ties together the whole brand experience; from an intuitive banking app, to modular retail spaces and to playful campaign materials.
Full case study to follow.