A unified experience
We are so excited for the Norwegian public to meet the new TV 2. Working closely with the TV 2 team we have carefully crafted a visual identity system to bring this national broadcaster closer to the Norwegian public.
The identity reflects how TV 2 views things from different perspectives and give Norway the stories that brings us together. The logo is created as a unifier. A new color palette adds to the new look and feel, and accompanied by a custom made typography that is optimized to work across touch points.
More visuals and a case study in English will be posted soon.