TV 2
Uniting Diversity
Project summary
A unifying brand experience for TV 2, the challenger that has grown to become Norways leading commercial broadcaster and one of the country’s strongest and most recognizable brands.
A full custom typeface has been created for TV 2 built upon the combination of sharp and soft corners. The typeface is both functional and distinct, and is used throughout all applications and communication.
"Our new brand identity is adapted to the habits and preferences of modern audiences, and embraces the breadth of today's TV 2. In close collaboration with Bold we have created a unified brand experience for TV 2.”
Our 2 contrasting perspectives helps us distinguish between interaction and states, this is where the design meets function and responds to user input.
The sound of our main vignette follows a two-step rhythm: the first step sets the harmonic tone of TV 2, and the second resolves it with our hero sound. This hero sound can be adapted for idents, vignettes, and promotions, either standalone or integrated into other productions, serving as a clear audio signature for TV 2 across all platforms.
Together with CATK we created a series of idents, which focuses on the combination of 2 different perspectives, translating into something new and unique. With a strong need to communicate to TV 2s diverse audience. We created abstract and diverse idents that mixes different content and styles. Every ident is packed with emotion and tells a unifying story in five short seconds.
