With their 31,000 employees and over 11 million bank customers, Nordea is the third largest bank in Europe. But the big banks have never been more challenged by new players or more questioned by society than now. So we created a more human identity with focus on making Nordea come to life.
Some results since launch:
– Was 2019 the Nr.1 brand to strengthen their image on the Swedish market
Nordea was seen as static and cold, far away from what customers today expect. Our challenge was to build a unifying and distinct brand identity that could unite all of their business areas, products and services. The identity had to be based on a simple but intelligent idea that could be understood internally and executed externally.
We did a comprehensive rebranding of every part of Nordea, keeping only the name, with focus on making Nordea come to life. ”A bank with a pulse” became our guiding star when we redesigned the logotype, created the pulse-symbol, drew the custom made typography and updated everything from color palette and image style to websites, printed materials and physical environments.